Advertisers

With our roots in the teen to young adult market, where we have a recognised network of over forty teen, student, music, media and entertainment websites, Sonic has developed its offering to provide bespoke solutions for a broader range of targeted campaigns

We actively work with our sites to develop increasingly sophisticated, integrated solutions using the latest leading advertising formats. We can also provide independent advertising trafficking, serving and reporting services to both direct clients and agencies.

Our youth and entertainment network covers over four million teenagers, students and young adults, comprises over forty sites - along with their e-mail and SMS databases - and covers a number of interrelated lifestyles and life stages, from mothers and young children, through school, higher education and gap years, to first jobs. Lifestyle activities include sport, music, film and tv, clubbing, mobile and community forums and chat rooms.

Additional interest areas are being added on an ongoing basis, which include covering older and more general demographics - including the over 50s audience.

Through the network, advertisers can reach over 4.5 million unique users per month, delivering over eighty million page impressions. Although advertisers often book individual sites, we also manage and deliver high volumes of creative across the network, balancing inventory at any given time throughout the campaign.

Sonic provides advertisers with a new online opportunity through the Sonic TV Network which is being rolled out across the digital network and bespoke TV sites will also come on line in 2008. The SonicTV network features exclusive content, including interviews and sessions filmed both by Sonic's own TV team and by sites themselves.

Advertising opportunities include pre and post roll and supporting digital formats working in conjunction with the video.

Examples can be seen at www.clickmusic.com/tv, www.rwdmag.com/tv , www.rocksound.tv/tv.

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In addition to targeting the users which are already part of the Sonic network, we are able to provide solutions to specific briefs looking to target audiences online. We have covered briefs from a wide range of business areas - finance, film, fashion, broadband, travel, as well as specific communities and special interest groups.

Increasingly advertisers are looking to incorporate e-mail as part of their online marketing mix. We have a bespoke, fully opt-in database of over two million 14-30 year olds from our network of teen and young adult sites, which is managed centrally by ourselves. One million of these are available for third party solus e-mails, and the full list is available for newsletter marketing inclusion. The network also includes 1.6 million fully opt-in adults. Our sales teams also have extensive experience of adding to their own lists by brokering additional demographics or counts as required. SMS is also available on a specific count basis.

We manage all tagging, despatch and reporting on behalf of advertisers through our esolutions technology.

TraffickSolutions manage the day to day set up of campaigns and the despatch of tags to sites. They also can work with your agency or client teams to set up and maintain appropriate spotlight tagging as required by clients' marketing and reporting needs.

Sonic will also work with brands on sponsored content features - tracking and reporting is the same as with any online campaign. This mobile service is being aggressively marketed across sites like thisisfakediy.

We also now have the most online depth to target the music audience - across the Indie, Pop, Rock and Urban music genres combined, Sonic Music Sites reach nearly 4 million unique users. Our Music Sites include: www.clickmusic.com , www.jumpoff.tv , www.popjustice.com , www.rocklouder.co.uk , www.rocksound.tv, www.rwdmag.com & www.thisisfakediy.co.uk.